Ten Seconds – Cutting Jade
Cutting Jade were one of a number of edgy rock bands that sprung up in South Africa around the turn of the millennium. The difference between them and a lot of the others was that they rose above the pack and looked set to become another Saron Gas/Seether success story. Despite showing a lot of promise and garnering some international interest, it was not to be.
And this is where the fickleness of the music industry is brought under the spotlight. Listen to ‘10 Seconds’ next to something by the Springbok Nude Girls or the aforementioned Seether and you would be hard pressed to say that this does not hold its own next to those other bands. It has everything needed to catapult a band into the big time – ominous, growling guitars and edgy vocals that explode into a catchy and soaring chorus.
The song did manage to top 7 SA radio stations’ charts, got to number 3 on the SA Rockdigest Chart and was voted the 2nd best song of the year (behind Seether’s ‘Gasoline’) by that publication. ‘10 Seconds’ should have given Cutting Jade more than their 15 minutes of fame.
Where to find it:
So There We Were – Cutting Jade, (2002), David Gresham, CDDGR 1544